Quick Answer: “This is important because” is a phrase used to introduce a reason, consequence, or justification. Top alternatives include: this matters because, the significance lies in, this is crucial since, the reason this matters is, and this carries weight because.
Have you ever written an argument and felt that “this is important because” was doing all the heavy lifting? If so, you are not alone. This phrase appears in essays, reports, presentations, and emails, which makes it one of the most useful connectors in academic and professional English.
English learners and professionals often rely on this expression because it clearly signals cause and effect. However, learning alternatives to “this is important because” helps you explain significance in English with more variety, precision, and persuasive power.
Knowing other ways to say “this is important because” gives you options for every context. For example, you can be formal in a research paper, persuasive in a pitch, or concise in a business email. This guide gives you 30 practical alternatives with clear examples so you can use each one with confidence.
“Importance is not just stated. It is demonstrated through clear reasoning.”
Quick Categories
Formal alternatives to “This Is Important Because”
- This is significant because
- The importance of this lies in
- This warrants attention because
- This is of considerable consequence since
Pro Tips Box: Formal alternatives suit academic writing, research papers, and official reports where precision matters.
Casual alternatives
- This matters because
- Here’s why this matters
- The reason this counts is
- This is a big deal because
Pro Tips Box: Casual alternatives work well in conversations, informal presentations, and team discussions.
Professional alternatives
- The significance here is
- This is critical because
- This deserves attention since
- The key point is that
Pro Tips Box: Professional alternatives balance clarity with persuasion and keep workplace communication focused.
Informal expressions
- Here’s the thing
- The bottom line is
- What really matters is
- The main takeaway is
Pro Tips Box: Informal expressions in English add personality, but save them for people you know well.
Common Mistakes
- Using “this is important because” repeatedly in one paragraph
Example: Three consecutive sentences starting the same way. Repetition weakens your argument and makes writing feel mechanical. - Following it with a vague reason
Example: “This is important because it is very important.” This creates a circular argument with no real substance. - Using it without a clear subject
Example: “This is important because of things.” The reader has no idea what “this” refers to. - Overusing it in spoken conversation
Example: “This is important because…” in every sentence. This sounds scripted rather than natural. - Forgetting to connect the reason to the audience
Example: “This is important because the data shows growth.” Without explaining why growth matters to the reader, the point falls flat.
“A reason without relevance is just noise.”
What Does “This Is Important Because” Mean?
“This is important because” is a transitional phrase used to introduce the reason or justification for why something matters. Specifically, it combines the demonstrative pronoun “this” with the adjective “important” and the conjunction “because” to link a statement to its significance .
Example Sentence: “This is important because it affects how we allocate resources next quarter.”
When to Use “This Is Important Because”
- When explaining the significance of a fact or finding
- When justifying a decision or recommendation
- When persuading an audience in a presentation
- When writing academic essays or reports
- When clarifying priorities in a meeting
Spoken vs Written: Common in both, especially in academic and professional writing.
Formal vs Informal: Neutral to formal. Casual alternatives like “here’s why this matters” work better in relaxed settings.
Is It Professional or Polite to Say “This Is Important Because”?
Polite? Yes, it is neutral and widely accepted.
Professional? Yes, it is standard in business and academic English, though overuse can make writing feel formulaic.
Business-style example: “This finding is significant because it directly affects our compliance timeline.”
“Clarity in reasoning earns credibility in any setting.”
Pros and Cons of Using “This Is Important Because”
Pros:
- Clear cause-and-effect structure
- Widely understood
- Professional and academic
- Easy to use in arguments
Cons:
- Overused in formal writing
- Can feel mechanical
- Often followed by vague reasoning
- Limited stylistic variety
Other Ways to Say “This Is Important Because” (With Examples)
These alternatives will help you sound more fluent, confident, and natural in different situations. Use them according to tone, context, and audience to explain significance, justify decisions, or persuade effectively.
1. Phrase: This matters because
Meaning: A direct and slightly casual way to explain significance.
Explanation: Shorter and more conversational than the original.
Example Sentence: “This matters because it affects every team in the department.”
Best Use: Discussions and presentations
Worst Use: Highly formal reports
Tone: Direct, conversational, clear
Context Variability: Works in professional and casual contexts.
2. Phrase: This is significant because
Meaning: A formal way to highlight importance.
Explanation: Slightly more academic than “important.”
Example Sentence: “This is significant because it marks the first decline in five years.”
Best Use: Academic writing
Worst Use: Casual chats
Tone: Formal, academic, precise
Context Variability: Ideal for formal contexts.
3. Phrase: The importance of this lies in
Meaning: Points to the core reason for significance.
Explanation: Elegant and analytical.
Example Sentence: “The importance of this lies in its long-term impact on retention.”
Best Use: Reports and essays
Worst Use: Quick texts
Tone: Formal, analytical, precise
Context Variability: Ideal for formal contexts.
4. Phrase: This warrants attention because
Meaning: Suggests the issue deserves focus.
Explanation: Formal and persuasive.
Example Sentence: “This warrants attention because it could affect our compliance standing.”
Best Use: Business reports
Worst Use: Casual banter
Tone: Formal, serious, persuasive
Context Variability: Works in professional contexts.
5. Phrase: This is of considerable consequence since
Meaning: A highly formal way to express importance.
Explanation: Emphasizes gravity.
Example Sentence: “This is of considerable consequence since it changes the entire scope of the project.”
Best Use: Formal writing
Worst Use: Quick replies
Tone: Formal, serious, emphatic
Context Variability: Ideal for formal contexts.
6. Phrase: Here’s why this matters
Meaning: A conversational way to introduce significance.
Explanation: Friendly and engaging.
Example Sentence: “Here’s why this matters: it saves the company thousands each month.”
Best Use: Presentations
Worst Use: Formal essays
Tone: Conversational, engaging, clear
Context Variability: Works in casual and semi-professional contexts.
7. Phrase: The reason this counts is
Meaning: A casual way to explain relevance.
Explanation: Simple and direct.
Example Sentence: “The reason this counts is that it directly affects customer trust.”
Best Use: Discussions
Worst Use: Formal reports
Tone: Casual, direct, clear
Context Variability: Works in casual and semi-professional contexts.
8. Phrase: This is a big deal because
Meaning: An informal way to stress importance.
Explanation: Energetic and conversational.
Example Sentence: “This is a big deal because it is our first major partnership.”
Best Use: Casual conversations
Worst Use: Formal writing
Tone: Casual, energetic, emphatic
Context Variability: Best in casual contexts.
9. Phrase: The significance here is
Meaning: A professional way to introduce importance.
Explanation: Clear and analytical.
Example Sentence: “The significance here is that we now have reliable data to act on.”
Best Use: Business communication
Worst Use: Quick texts
Tone: Professional, analytical, clear
Context Variability: Works in professional contexts.
10. Phrase: This is critical because
Meaning: Emphasizes urgency and importance.
Explanation: Stronger than “important.”
Example Sentence: “This is critical because any delay could cost us the contract.”
Best Use: Professional writing
Worst Use: Casual chats
Tone: Urgent, serious, professional
Context Variability: Works in professional contexts.
11. Phrase: This deserves attention since
Meaning: Suggests the issue merits focus.
Explanation: Formal and persuasive.
Example Sentence: “This deserves attention since it affects our hiring timeline.”
Best Use: Reports
Worst Use: Casual banter
Tone: Formal, persuasive, serious
Context Variability: Works in professional contexts.
12. Phrase: The key point is that
Meaning: Highlights the central takeaway.
Explanation: Clear and direct.
Example Sentence: “The key point is that we cannot move forward without approval.”
Best Use: Meetings
Worst Use: Quick texts
Tone: Direct, professional, clear
Context Variability: Works in professional contexts.
13. Phrase: Here’s the thing
Meaning: A very casual way to introduce a key point.
Explanation: Conversational and engaging.
Example Sentence: “Here’s the thing: we do not have the budget for this.”
Best Use: Casual conversations
Worst Use: Formal reports
Tone: Casual, conversational, direct
Context Variability: Best in casual contexts.
14. Phrase: The bottom line is
Meaning: Focuses on the essential outcome.
Explanation: Direct and pragmatic.
Example Sentence: “The bottom line is that this decision affects everyone in the company.”
Best Use: Business communication
Worst Use: Academic essays
Tone: Direct, pragmatic, professional
Context Variability: Works in professional contexts.
15. Phrase: What really matters is
Meaning: Prioritizes the core issue.
Explanation: Thoughtful and persuasive.
Example Sentence: “What really matters is how this change affects our customers.”
Best Use: Discussions
Worst Use: Quick replies
Tone: Thoughtful, persuasive, clear
Context Variability: Works in professional and casual contexts.
16. Phrase: The main takeaway is
Meaning: Summarizes the key point.
Explanation: Common in presentations and reports.
Example Sentence: “The main takeaway is that early intervention reduces costs.”
Best Use: Presentations
Worst Use: Casual chats
Tone: Professional, clear, concise
Context Variability: Works in professional contexts.
17. Phrase: This holds significance because
Meaning: A formal way to express importance.
Explanation: Polished and academic.
Example Sentence: “This holds significance because it sets a precedent for future cases.”
Best Use: Academic writing
Worst Use: Quick texts
Tone: Formal, academic, precise
Context Variability: Ideal for formal contexts.
18. Phrase: The weight of this lies in
Meaning: Emphasizes gravity and consequence.
Explanation: Dramatic and thoughtful.
Example Sentence: “The weight of this lies in its potential to reshape the industry.”
Best Use: Formal speeches
Worst Use: Casual banter
Tone: Formal, dramatic, thoughtful
Context Variability: Ideal for formal contexts.
19. Phrase: This carries weight because
Meaning: Suggests serious consequences.
Explanation: Professional and emphatic.
Example Sentence: “This carries weight because it reflects our commitment to quality.”
Best Use: Business reports
Worst Use: Quick replies
Tone: Professional, serious, emphatic
Context Variability: Works in professional contexts.
20. Phrase: What makes this important is
Meaning: Focuses on the cause of importance.
Explanation: Natural and explanatory.
Example Sentence: “What makes this important is its effect on employee morale.”
Best Use: Everyday writing
Worst Use: Highly formal documents
Tone: Neutral, explanatory, clear
Context Variability: Works in most contexts.
21. Phrase: The core reason this matters is
Meaning: A clear and direct explanation.
Explanation: Focused and persuasive.
Example Sentence: “The core reason this matters is that it affects our bottom line.”
Best Use: Business communication
Worst Use: Quick texts
Tone: Professional, direct, persuasive
Context Variability: Works in professional contexts.
22. Phrase: This is pivotal because
Meaning: Emphasizes a turning point or key factor.
Explanation: Strong and formal.
Example Sentence: “This is pivotal because it determines our direction for the next year.”
Best Use: Strategic discussions
Worst Use: Casual chats
Tone: Formal, strategic, emphatic
Context Variability: Works in professional contexts.
23. Phrase: This is essential since
Meaning: Highlights necessity.
Explanation: Clear and firm.
Example Sentence: “This is essential since without it, the project cannot proceed.”
Best Use: Professional writing
Worst Use: Casual banter
Tone: Professional, firm, clear
Context Variability: Works in professional contexts.
24. Phrase: The crux of the matter is
Meaning: Focuses on the central issue.
Explanation: Formal and thoughtful.
Example Sentence: “The crux of the matter is that we need more funding to continue.”
Best Use: Formal discussions
Worst Use: Quick texts
Tone: Formal, thoughtful, precise
Context Variability: Ideal for formal contexts.
25. Phrase: This deserves emphasis because
Meaning: Signals that the point needs attention.
Explanation: Persuasive and professional.
Example Sentence: “This deserves emphasis because it affects every department.”
Best Use: Presentations
Worst Use: Casual conversations
Tone: Professional, persuasive, clear
Context Variability: Works in professional contexts.
26. Phrase: The real issue is that
Meaning: Cuts to the heart of the matter.
Explanation: Direct and honest.
Example Sentence: “The real issue is that we do not have enough time to prepare.”
Best Use: Problem-solving discussions
Worst Use: Formal reports
Tone: Direct, honest, professional
Context Variability: Works in professional and casual contexts.
27. Phrase: This is worth noting because
Meaning: Draws attention to a key detail.
Explanation: Professional and measured.
Example Sentence: “This is worth noting because it changes how we interpret the results.”
Best Use: Analytical writing
Worst Use: Quick replies
Tone: Professional, measured, clear
Context Variability: Works in professional contexts.
28. Phrase: The point I want to stress is
Meaning: Emphasizes a specific argument.
Explanation: Persuasive and direct.
Example Sentence: “The point I want to stress is that safety comes first.”
Best Use: Meetings
Worst Use: Formal essays
Tone: Direct, persuasive, professional
Context Variability: Works in professional contexts.
29. Phrase: This is fundamental because
Meaning: Suggests a basic and necessary element.
Explanation: Strong and formal.
Example Sentence: “This is fundamental because it forms the basis of our strategy.”
Best Use: Strategic documents
Worst Use: Casual banter
Tone: Formal, foundational, emphatic
Context Variability: Ideal for formal contexts.
30. Phrase: What this really comes down to is
Meaning: Summarizes the essential point.
Explanation: Conversational and clear.
Example Sentence: “What this really comes down to is trust.”
Best Use: Discussions
Worst Use: Formal reports
Tone: Conversational, clear, direct
Context Variability: Works in casual and semi-professional contexts.
“Strong reasoning turns an opinion into a persuasive argument.”
Mini Quiz / Self-Check
- Which phrase is best for an academic essay?
a) Here’s the thing
b) This is significant because
c) This is a big deal because - Which phrase works best in a casual conversation?
a) This is of considerable consequence since
b) Here’s why this matters
c) The importance of this lies in - You want to emphasize urgency in a business report. Which is best?
a) This is critical because
b) This is worth noting because
c) What really matters is - Which phrase is most formal?
a) The crux of the matter is
b) The bottom line is
c) Here’s the thing
Answers: 1-b, 2-b, 3-a, 4-a
Comparison Table: Top Alternatives
| Phrase | Tone | Best Use |
|---|---|---|
| This matters because | Direct, conversational | Discussions and presentations |
| This is significant because | Formal, academic | Academic writing |
| The importance of this lies in | Formal, analytical | Reports and essays |
| This warrants attention because | Formal, persuasive | Business reports |
| Here’s why this matters | Conversational, engaging | Presentations |
| This is critical because | Urgent, professional | Professional writing |
| The significance here is | Professional, analytical | Business communication |
| The bottom line is | Direct, pragmatic | Business communication |
| What really matters is | Thoughtful, persuasive | Discussions |
| The main takeaway is | Professional, concise | Presentations |
FAQs
1. What is another way to say “this is important because” formally?
Use “this is significant because” or “the importance of this lies in” for a polished, academic tone.
2. Is “this matters because” a good alternative?
Yes, it is direct, natural, and works well in both professional and casual contexts.
3. Can I use “here’s why this matters” in a report?
It is better suited to presentations and discussions. For written reports, choose “the significance here is.”
4. What is the strongest alternative for urgency?
“This is critical because” or “this is essential since” convey urgency clearly.
5. How can I avoid overusing this phrase?
Vary your transitions and always follow the phrase with a specific, relevant reason that connects to your audience.
Conclusion
Learning other ways to say “this is important because” gives you the flexibility to explain significance with precision, persuasion, and stylistic variety. Whether you need a formal alternative for an academic paper or a conversational phrase for a team meeting, the right expression strengthens your argument and keeps your audience engaged.
Practice these alternatives daily and pay attention to tone awareness. The more you experiment with different structures, the more fluent and persuasive you will become.
CTA: Which phrase will you try first? Share your favorite in the comments below.
See also:
- Other Ways to Say “Not Only” (30+ Examples)
- Professional English Guide: How to Sound Confident at Work
Chloe Brooks is a passionate writer at ResponsCraft.com, creating clear, practical and well-researched content to help readers make informed decisions. She focuses on delivering engaging articles that are accurate, useful and easy to understand.